Paprika
Work in progress
Role

Research, Solution, UX Design

Research Methods

Qualitative Surveys, Quantitative Surveys, Qualitative Interviews, Ethnographic Observation and Participation, Academic Journals, Digital Materials

Read the full research document here!

Overview

Paprika is an app that makes getting together with friends easy, so you can plan less, and do more.

My Personal Experience

As the sole planner in the friend group for events, I’m sometimes frustrated with the time and effort it takes to get everybody together once in a blue moon to do something special–Like a trip or a birthday party. Because of the hassle, these fun get-togethers tend to be very rare, and are replaced by repetitive low-effort activities. 

When I realized that this was a common occurrence, I was determined to not only figure out how I could ease the workload of the scapegoats of friend groups all around the world, but also how I could make the planning process easier–so that hangouts could be much more frequent and adventurous. 

The Initial Challenge

How can I help make hang-outs amongst friends more frequent and adventurous?

A concern especially for big friend groups, it’s extremely difficult to organize and gather everybody together to hang out. As a result, these groups either end up doing the same low effort, repetitive activities, or rarely hang out at all, despite the desire to see each other more, and to try new adventurous experiences. 

I posed 5 queries to myself to figure out how exactly I could tackle this problem.

Query #1

What are the most common stressors in planning get-togethers amongst friend groups?

Indecisiveness + Clashing schedules + bailing + Individual constraints = Lack of engagement

Query #2

What causes these stressors to surface?

Evaluating causes for each stressor, I found that many of them were interconnected.
Fortunately, this meant that successfully tackling one area could lead to resolving the other stressors.

Factors in generating interest and attendance:
• If interest in a get-together is high, convenience can afford to be lower
• If interest is low, convenience must be high in order for people to attend

The bigger the friend group, the more magnified these stressors are.

Query #3

What benefit can I provide that other resources can't?

Many quality planning apps exist, but people may not use them due to:

• Being unaware of these resources
• Not wanting to put in the time and effort into setting it up
• Difficulty getting everyone else in their respective groups to use it as well

After analyzing competing products, and evaluating survey and interview insights, I decided to focus on targeting the people who avoid planning at all costs.
So the hard hitting question was: How could I motivate all friends within their respective groups to engage and collaborate?

In addition, making a product especially dedicated to friends and get-togethers could be a more empathetic, and fun resource conveyed through tone of voice and user interface.

Last but not least, there is opportunity to process and harmonize users' data along with the users in their friend group to automate a big chunk of the process.

Query #4

Does my target audience even WANT more adventurous get-togethers?

YES!

Although the desire is there, there is a disconnect of people actually willing to put in the effort to make these get-togethers happen.

Perhaps I could bridge this disconnect by placing emphasis on the pleasurable outcome, as well as concretely detailing required courses of action to make plans more plausible.

Query #5

How can I motivate all friends within their respective groups to engage and collaborate?

• Guided decision making (satisfies autonomy of choice whilst discouraging indecision
• Simplify participation and response
• Frequent encouragement and reminders for engagement
• Information presented pleasantly; accesible
• Recording users' interests, dislikes, app history and harmonizing individuals' data with their friend groups' to output suggestions they may be interested in

User Personas

After evaluating the research, two prime personalities were identified. My objective is to incite collaboration between the two, despite their differing motivations and behaviours. 

Ideation—Brainstorming Different Approaches to the Initial Challenge

Evaluating the approaches, as well as how they could be combined, I realized that the initial challenge I proposed was too wide of an area to tackle. The approach to promoting frequent activities would be different from encouraging more “adventurous” activities. In order to arrive at an effective solution, I decided to first tackle one area.

Thus, after further evaluating competing products, as well as what my target audience valued more, I decided to pursue option 1: “Team Roles” as the answer to my newly revised challenge:

Revised Challenge

How can i make hang-outs amongst friend groups more adventurous? 

Solution

Motivate everybody in the friend group to engage in the planning process by automatically assigning responsibilities suitable to each individuals’ disposition.

UX

User Flows (In Progress)

Onboarding Flow (Invitee Side)

Onboarding Flow (Creator Side)

Lo-fi Wireframes (In Progress)

Sorry! this project is still in progress. Please check back in later for more updates.

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