Research, Solution, UX Design
Qualitative Surveys, Quantitative Surveys, Qualitative Interviews, Ethnographic Observation and Participation, Academic Journals, Digital Materials
Paprika is an app that makes getting together with friends easy, so you can plan less, and do more.
Indecisiveness + Clashing schedules + bailing + Individual constraints = Lack of engagement
Evaluating causes for each stressor, I found that many of them were interconnected.
Fortunately, this meant that successfully tackling one area could lead to resolving the other stressors.
Factors in generating interest and attendance:
• If interest in a get-together is high, convenience can afford to be lower
• If interest is low, convenience must be high in order for people to attend
The bigger the friend group, the more magnified these stressors are.
Many quality planning apps exist, but people may not use them due to:
• Being unaware of these resources
• Not wanting to put in the time and effort into setting it up
• Difficulty getting everyone else in their respective groups to use it as well
After analyzing competing products, and evaluating survey and interview insights, I decided to focus on targeting the people who avoid planning at all costs.
So the hard hitting question was: How could I motivate all friends within their respective groups to engage and collaborate?
In addition, making a product especially dedicated to friends and get-togethers could be a more empathetic, and fun resource conveyed through tone of voice and user interface.
Last but not least, there is opportunity to process and harmonize users' data along with the users in their friend group to automate a big chunk of the process.
Although the desire is there, there is a disconnect of people actually willing to put in the effort to make these get-togethers happen.
Perhaps I could bridge this disconnect by placing emphasis on the pleasurable outcome, as well as concretely detailing required courses of action to make plans more plausible.