Paprika
Work in progress!
Role

Research, Solution, UX Design

Research Methods

Qualitative Surveys, Quantitative Surveys, Qualitative Interviews, Ethnographic Observation and Participation, Academic Journals, Digital Materials

Overview

Paprika is an app that makes getting together with friends easy, so you can plan less, and do more.

The Challenge

How can I help make hang-outs amongst friends more frequent and adventurous?

Query #1

What are the most common stressors in planning get-togethers amongst friend groups?

Indecisiveness + Clashing schedules + bailing + Individual constraints = Lack of engagement

Query #2

What causes these stressors to surface?

Evaluating causes for each stressor, I found that many of them were interconnected.
Fortunately, this meant that successfully tackling one area could lead to resolving the other stressors.

Factors in generating interest and attendance:
• If interest in a get-together is high, convenience can afford to be lower
• If interest is low, convenience must be high in order for people to attend

The bigger the friend group, the more magnified these stressors are.

Query #3

What benefit can I provide that other resources can't?

Many quality planning apps exist, but people may not use them due to:

• Being unaware of these resources
• Not wanting to put in the time and effort into setting it up
• Difficulty getting everyone else in their respective groups to use it as well

After analyzing competing products, and evaluating survey and interview insights, I decided to focus on targeting the people who avoid planning at all costs.
So the hard hitting question was: How could I motivate all friends within their respective groups to engage and collaborate?

In addition, making a product especially dedicated to friends and get-togethers could be a more empathetic, and fun resource conveyed through tone of voice and user interface.

Last but not least, there is opportunity to process and harmonize users' data along with the users in their friend group to automate a big chunk of the process.

Query #4

Does my target audience even WANT more adventurous get-togethers?

YES!

Although the desire is there, there is a disconnect of people actually willing to put in the effort to make these get-togethers happen.

Perhaps I could bridge this disconnect by placing emphasis on the pleasurable outcome, as well as concretely detailing required courses of action to make plans more plausible.

Query #5

How can I motivate all friends within their respective groups to engage and collaborate?

• Guided decision making (satisfies autonomy of choice whilst discouraging indecision
• Simplify participation and response
• Frequent encouragement and reminders for engagement
• Information presented pleasantly; accesible
• Recording users' interests, dislikes, app history and harmonizing individuals' data with their friend groups' to output suggestions they may be interested in

The Solution

A collaborative platform that makes getting together easy, so you can plan less, and do more.

User Personas

UX Ideation

Prototype

Sorry! the prototype is still in progress. Enjoy a little snippet for now.
Please check back in soon for more updates!

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