Research, Solution, UI Design, UX Design, Illustration, Prototyping, Case Study
A chinese recipes brand that offers a safe space for everyone to learn about Chinese culture through food
9 Asian Canadian first-generation immigrants were interviewed on their relationship with their heritage. Our conversations also facilitated an understanding of the target audience– their goals, behaviours and pain points, allowing me to form accurate personas.
Identifying a common user journey, users may visit the site through specific recipe pages more so than the home screen. It is important to express branding within that page and incite users to explore other parts of the site.