jia mi
Recognition

Advertising & Design Club of Canada—2021 Interactive Student Finalist

Role

Research, Solution, UI Design, UX Design, Illustration, Prototyping, Case Study

Overview

A chinese recipes brand that offers a safe space for everyone to learn about Chinese culture through food

View the prototype here!

Objective

To help Chinese first-generation immigrants residing in Western countries reconnect with their heritage.

Research

9 Asian Canadian first-generation immigrants were interviewed on their relationship with their heritage. Our conversations also facilitated an understanding of the target audience– their goals, behaviours and pain points, allowing me to form accurate personas.

Findings

There is desire to connect with one’s heritage as it is viewed as part of one’s identity
Despite this desire, active steps are not being taken towards this goal due to other pressing priorities
Everyone connects through food, as it can be seamlessly included in one’s daily lives

Opportunity

A chinese recipes brand that offers a safe space for everyone to learn about Chinese culture through food, without it having to feel like a chore.

UX Development

User Journey

Identifying a common user journey, users may visit the site through specific recipe pages more so than the home screen. It is important to express branding within that page and incite users to explore other parts of the site.

Sitemap

Lo-fi Wireframes

Branding

Logo

Prototype

TimeWise Project
Paloma Project