Academic Case Study — July 2022 – September 2022
To advertise Vare's services, a marketing site was also created.
Drug-checking alerts provided by organizations across Canada are all centralized in one app, displayed in the same comprehensive format, and rephrased to use everyday language. These alerts warn users of toxic drugs that may be circulating in their area. For our target audience–who may not be inclined to expend much effort to increase their physical safety–this is an effective, convenient alternative that increases the chances of users avoiding substances that have a high risk of overdose.
By taking a photo of one’s drug, Vare identifies its characteristics and only shows users alerts for drugs that may be a match with theirs, so that they can quickly find what they’re looking for.
In the event that the toxic drug is ingested, Vare teaches users to recognize symptoms in their friends earlier, so that they can seek help proactively. The app also provides emergency advice and tips for users to act upon while they await medical attention, as the volatility of an EDME environment could delay the service they need. Icons and summarized points are used so that the information presented is easily digestible.
To be 100% sure of the safety of their drug, Vare provides a call-to-action for users to seek out drug-checking services near them, a resource they may not have been aware of. It also reduces the obscurity and stigma against these services by providing information on how they work, and using non-judgemental language throughout. By encouraging users to take advantage of this service, the risk they take using substances at EDM events decreases greatly.