To understand our target audience, my research team and I set out to interview 13 local seniors of a variety of life circumstances. We also consulted a neuropsychologist as well as a psychotherapist—Both well-versed in the psychological effects of aging.
*To respect their privacy, real names and faces have not been used
"As you get older, the filters in your brain get noisier, so you’re not able to keep out distracting info."
With a Ph.D. in neuropsychology, Anika’s focus was on the ageing brain and its effect on creativity.
"It’s one thing to be on social media and be active with somebody you don’t even know, but getting out there, out of your home, is also very key and important."
Semi-retired at 70 years old, Brenda is a model retiree living her everyday life jampacked with events and activities.
"...We found that nobody was compatible because they were were all younger than us. So their topic of conversation was not our topic. "
Fully retired, Helena loves travelling the world with her husband. However, she laments not feeling a true sense of belonging in the communities she's established.