TimeWise

Academic Case Study — Dec 2019 - June 2020

TimeWise aims to guide retirees toward a fulfilling retirement. The app enables users to foster new communities through a variety of meetups and events.

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Recognition

2020 Student Finalist

Research Team

Alison Johnstone

Atrin Yazdani-Biuki

Emma Sun

Naomi Evers

Sara Nguyen

Role

Research

Solution

UX

UI

Illustration

Case Study

The Challenge

How can I help retirees transition into a community they can thrive 
in after retirement?

Research

To understand our target audience, my research team and I set out to interview 13 local seniors of a variety of life circumstances. We also consulted a neuropsychologist as well as a psychotherapist—Both well-versed in the psychological effects of aging.

*To respect their privacy, real names and faces have not been used

"As you get older, the filters in your brain get noisier, so you’re not able to keep out distracting info."

Annika

With a Ph.D. in neuropsychology, Anika’s focus was on the ageing brain and its effect on creativity.

"It’s one thing to be on social media and be active with somebody you don’t even know, but getting out there, out of your home, is also very key and important."

Brenda

Semi-retired at 70 years old, Brenda is a model retiree living her everyday life jampacked with events and activities.

"...We found that nobody was compatible because they were were all younger than us. So their topic of conversation was not our topic. "

Helena

Fully retired, Helena loves travelling the world with her husband. However, she laments not feeling a true sense of belonging in the communities she's established.

Key Problems Found

Retirees often struggle to adapt to their new lifestyle due to

Loss of a sense of belonging and purpose

Dramatic change in habits

Decline in cognitive function

Provide structure by offering a range of possible activities and get-togethers

Opportunities

Reinstill a sense of belonging & purpose by creating a safe space with many opportunities for socialization

Reinstill a sense of belonging & purpose by creating a safe space with many opportunities for socialization

The Solution

Cultivate a fulfilling retirement by creating a platform that nurtures like-minded communities and encourages lifelong learning through meetups, workshops, and volunteering events.

Case study available for view on desktop or iPad

Minimum Viable Product

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Personalized

Tailored content to encourage engagement, as well as a simple space to organize existing events

Guided

Limited content shown based on preferences, past activity, and location, to prevent overwhelming the user

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UX  /  UI  /  Branding / Illustration

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Packaging / Illustration

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UX

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